Robert Olson, DDS – The Origin of NoGag

As a dental professional for over 33 years, Dr. Robert Olson saw a common challenge: the gag reflex. One patient in particular struggled so much that treatment slowed and embarrassment grew.

That’s when the idea for NoGag was born. Dr. Olson realized people don’t gag while eating — so if the brain could be signaled “I’m about to be fed,” the reflex could be suppressed. It worked then, and it has continued to work for 24 years with a 100% success rate.

NoGag In The Press

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    The Hidden Dental Problem Affecting 26M Americans

    A severe gag reflex impacts 8% of the global population – hindering dental care for hundreds of millions. In the U.S. alone, 26 million people suffer from this issue.

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    Orion Innovations Introduces NoGag at IDS 2025

    Live from IDS 2025 in Cologne, Germany, our Chief Commercial Officer Chris Schnee discussed the many benefits of NoGag with Dentistry Today Editor-in-Chief Paul Feuerstein, DMD.

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    Podcast: Dentists Are Solving the Gag Reflex Problem with this Novel Solution

    In this special episode of The Dental Assistant Nation, Kevin Henry discusses how the gag reflex complicates impressions, scans, and overall patient comfort – and how NoGag’s fast-acting, non-invasive powder offers a simple, effective solution.

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    Podcast: Tackling the Issues Surrounding Dentistry and the Gag Reflex

    Editor-in-Chief Kevin Henry speaks with Orion Innovations CEO Rodney Schutt about the often-overlooked issue of the gag reflex in dentistry.

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    2,000 Dental Offices and Counting: A New Milestone For Nogag

    NoGag, a fast-acting, five-time patented powder, eliminates the gag reflex in just 10 seconds – helping dentists treat patients more comfortably and efficiently.

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    Orion Innovations Named One of the 2024 Products of the Year

    Named one of Incisal Edge’s 2024 Products of the Year, NoGag suppresses the gag reflex in just 10 seconds and lasts up to an hour by mimicking the sensation of swallowing food.

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    Holmes Dental Teams Up with Orion Innovations to Stop the Gag Reflex

    Holmes Dental is excited to partner with Orion Innovations to bring NoGag, a fast-acting, 60-minute gag reflex solution, to patients. Made from safe, food-based ingredients, NoGag helps eliminate gagging during dental procedures, making visits more comfortable and efficient for both patients and providers.

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